Minute Morgage
his project is a full redesign of a mortgage and lending company’s website. The focus was on simplifying the often-intimidating world of home loans through clean visuals, strategic content flow, and custom illustrations that add warmth and clarity.
Type: Web Design
Scope: UI Design + Visual System + Illustration
Tools: Figma, Illustrator
Year: 2019
<div style=”text-align:center;”><strong>[Placeholder: Full-page homepage screenshot]</strong></div>
🎯 Project Goals
- Build trust through clean, professional, and human-centered design
- Make complex financial concepts more approachable
- Optimize the site for conversion and lead generation
- Ensure responsiveness across devices
🖌️ Custom Illustration System
A key visual feature of this website is a full custom illustration suite, crafted to represent abstract financial concepts like applying for a loan, credit health, or property ownership in a friendly and understandable way.
Each illustration was vector-based and tailored for web performance and brand consistency.
📐 Design Approach
✅ Modular Layout
The layout is based on modular blocks that can be reused and rearranged across pages. Each section has a defined goal—inform, guide, convert.
🎨 Visual Identity
The color palette uses trustworthy neutrals (black, white) with soft gradients (pink, purple) for warmth and approachability. Typography is clean and legible for all audiences.
📲 Responsive UX
All screens were designed with mobile-first principles, ensuring fluid layouts across tablets and smartphones.
🔍 UX Highlights
- Simple, guided application forms
- Trust-building testimonials and credentials
- Clear CTAs on every scroll depth
- Optimized flow for new and returning users
🧠 UX Strategy Breakdown
| Page | Purpose | Key Feature |
|---|---|---|
| Homepage | Build trust & intro | Friendly illustration + direct headline |
| Apply Page | Conversion | Step-by-step smart form |
| Learn Page | Education | FAQ + explainer graphics |
| Team Page | Human connection | Team bios + illustrations |
| Blog/Updates | SEO & authority | Modular blog layout |
📊 Performance Focus
The design was structured for:
- Fast load times (optimized SVG illustrations)
- SEO-structured markup
- Accessible contrast & text size
- Low bounce rate through smooth scroll & CTA placement
🏁 Final Thoughts
This project proves that financial websites don’t need to feel corporate or cold. With thoughtful UX and tailored visuals, it’s possible to create an experience that builds trust, explains complex ideas, and drives users to take action.